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There isn’t a one-size-fits-all approach to K-beauty, and depending on your skin type, there are various products you can combine to achieve the results you want. “Think of the 10-step as more of a guideline, and not a hard rule to follow,” Cho said. And though the name suggests otherwise, you don’t have to do all 10 steps to achieve results. The 10-step K-beauty routine is a multi-step skincare routine that Cho played a large part in introducing to the United States. Shopping What dermatologists want you to know about retinol The 10-step K-beauty routine: A beginner's guide SKIP AHEAD Best K-beauty products Related We also got some specific product recommendations from those experts and compiled a few of our own highly rated options that are in line with their guidance. To help you navigate the expansive world that is K-beauty, we consulted board-certified dermatologists and the founders of leading K-beauty brands for some advice on getting started.
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“I think it's great that the K-beauty is here because it's another avenue by which to share cultural knowledge, tolerance and understanding between people,” said Christina Lee Chung, MD, FAAD, a board-certified dermatologist at Schweiger Dermatology Group. And the experts we consulted believe that as this facet of the skincare industry has grown, so has the understanding of Korean culture in the U.S.
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Cho helped popularize the now-notorious “10-step routine” that has become synonymous with K-beauty, while Yoon brought her Peach & Lily K-beauty products to more than 2,100 CVS stores across the country. Licensed estheticians Charlotte Cho and Alicia Yoon, founders of Soko Glam and Peach & Lily, respectively, have both contributed greatly to the growth and visibility of Korean beauty in the United States. While K-beauty products have always existed in Korea, they hit the U.S. And that interest only seems to be growing - another trend forecasting company, Prophecy Market Insights, projects the Korean beauty industry will be worth $31.6 billion by 2029. Known for its gentle but highly effective ingredients and innovative formulas, the Korean beauty industry is currently among the top 10 global beauty markets - in 2017, it was worth over $13 billion, according to market research firm Mintel. Over the past few years, Korean beauty (or K-beauty) has exploded in popularity.